Giving Free Stuff Will Get You Clients

 

Instagram Stories has become its very own breakout marketing tool thanks to the accessibility and easy engagement it creates for businesses working on Instagram. This is why the platform has become so important in creating brand engagement not only for popular personalities and individuals, but also for businesses. Jamie Wolfer and Heather Loree Fier talk about the who, what, when, where, and why of sharing free content to build a community of raving fans. Jamie shares tactical tips about how to make videos that your audience will engage with. Making sure you’re not being left behind on the IG Story curve!

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Listen to the podcast here:

Important Links:

• YouTube – Jamie Wolfer’s channel

Giving Free Stuff Will Get You Clients

Jamie: In this podcast, we will be talking about giving away free information on your Instagram Stories. There is a platform waiting for you to jump on and give away information and clients are waiting to connect with you. In this episode we are going to be talking about the who, the what, the where, the when, the why, and the how of delivering free information specifically on your Instagram Stories and how that can get you clients.

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Jamie: In this episode, we are going to dive into one of my favorite topics and that is giving away free stuff. Giving away free advice, free things, free and why it’s important? We’re talking about the who, the what, the where, the when, the why and the how.

Heather: We’re talking about all of the things.

Jamie: All of the things to help you guys grow your business, grow engagement on your social media platforms and make yourself known in this space.

Heather: Giving away free stuff is a great way to make friends.

Jamie: It is. It’s a great way to make friends. It’s also a great way to get clients. This is something that I unintentionally did. I know I’ve talked about this in other episodes. If you’re already snoring, I’m sorry, but we need to throw this out there. Again, I didn’t realize that when I started my YouTube channel that it would become the main source of marketing for me. I don’t do any marketing or any advertising anywhere. Almost all of my clients come from a little bit of word of mouth or this YouTube channel where I tell people how to plan their weddings. I give them all of my best advice and all of my best tips. I lay it all out there and they still want to work with my company, which blows my mind. That is something that I came through the back door of this and realized there’s a lot of power here. There’s a lot of substance here. An example that I was sharing with Heather, I’m a huge Gordon Ramsay fan. I don’t know if Gordon Ramsay fans have a name, but if they did, I would own a sweatshirt with that name on it. Like a Gordon groupie. I like that. That’s a good one.

Heather: Gorditos. You get that from eating all his good food and it works from his name.

Jamie: I’m a Gordito. I love Gordon Ramsay’s TV shows. I love his personality. I didn’t get into Hell’s Kitchen because there’s a lot of yelling in that one for me. MasterChef and MasterChef Junior is my jam. Earlier this year, my husband and I went to England and we made it our mission. Unfortunately that we failed, but we still made it our mission to find a restaurant of his. We knew he wasn’t going to be there. We knew it wasn’t going to be like this. We accidentally ran into Gordon Ramsay type of thing, but because we enjoyed who he is much, we wanted to go to his restaurant. Here is a man who’s built a multimillion-dollar empire surrounding food. He gives away recipes. He sells cookbooks. Does he sell cookbooks? He probably does. I’m not a good Gordito if I don’t know that. He has TV shows where he tells you ingredients and how to cook things and he gives it away. I still buy his brands. I’m still into it. We still were trying hard to find a restaurant of his that we could go to, but he gives the stuff away for free. It made me realize that I’m buying his brand. I’m into it, I’m here for it. Even though he’s giving away free stuff, I still want to give his company money.

Heather: He has easily twenty books. I Googled this. It is incredible how many books he has.

Jamie: I’m such a bad Gordito. Knowing this information immediately, I’m like, “Maybe I could ask for one of these for Christmas.”

Heather: You should. There are a lot of good-looking books in here.

 

Jamie: If anyone’s reading and wants to get me a birthday gift, my birthday is coming in March. Just send me a Gordito cookbook and I’ll be happy. All of that to say, look at his empire, look at what he’s created by giving away free stuff. Maybe being a little bit of a jerk sometimes on national television, but people keep coming back for more. I find that to be fascinating. I took this idea and I’m telling everyone about this, I’m like, “Get on your Instagram Stories. Jump on there and start sharing information.” I’m sure I’m starting to annoy people. Heather, I did that with you. I was like, “Get on your Stories.”

Heather: I’ve been on those Stories and I’ve been doing my weird Wedding Hacker walks. I have people message me, asking when I’m going on my next walk to answer questions. People love it. People love to engage with you and learn from you and the guidance that you can share as a professional in this industry.

Jamie: We broke this down into the five W questions with the how at the end. We were honestly looking for some way to structure this because we’re both a little loopy. This should be an entertaining episode. 

Heather: There is a little sleep deprivation here, but we are holding strong. We want to share this with you. I also want to point out that this came to me, the last company that I had for fifteen years was an event marketing company that did free samples. I don’t know, how did I miss this connection? We worked with Whole Foods handing out free samples all day, every day. Do you know what that did? It launched companies we worked with like Clif Bars, Applegate Farms and RXBARs. We worked with a ton of companies and we gave their stuff away for free all day. It made them super successful because you would try a bite and you’d be like, “I’ve got to have more of that every time I go shopping.” I don’t know how I didn’t think of this earlier as we were discussing giving away free advice as a way to get people to engage with you and connect with you at first and we were doing free samples for years.

Jamie: It’s a proven successful business model that many entrepreneurs can benefit from. There’s a reason that it works for free samples and it’s going to work for your business. The who of this episode is everyone. If you want to grow your engagement, if you want to get free advertising or free marketing, start giving away information.

Heather: If you think that you don’t have information to share, that’s probably the first thing that comes to mind for some of you is like, “What do I know that I can tell people that’s helpful?” You know a lot that you don’t even realize is valuable because as a professional in any industry, you have skills and talents in the information that those average laypeople do not know or understand. If you get out there and start sharing it and start asking your audience, “What do you guys need to know or think about the problems you’ve seen your clients are having?” You have a lot of knowledge in there that’s super valuable and is going to pique people’s interest.

Jamie: The “what” is giving away its knowledge and information. Sometimes it can be a little bit difficult to get started and you go, “What do I share? What do I do?” Speak to pain points that you’ve seen clients go through, share stories of something that you experienced with a client or at an event. It could be funny or anecdotal. Don’t share too much dirt though because that’s not a good look for your brand. Share how to overcome common pitfalls or when in doubt, the “what” that you can share is a studio tour. Share what of the equipment that you use, if you’re a photographer. Share what’s in your emergency kit if you’re a wedding planner. It’s silly, but putting yourself out there is such a great way to connect with your audience.

Heather: A lot of what you’re giving away as this free sample is people getting to know you as a person and your personality. How you engage with them is going to be a lot of what appeals to your audience. You may be thinking, “I’m not as cool as Jamie. I can’t make cool videos like her.” That’s what I think all the time, but some people dig my weird style so it works out. Even though I may not have the cool polish videos that this lady over here can make, that’s okay and it works out. You will find the people who will love what you’ve got to give out as a free sample or free advice if that’s what you’ve got.

Jamie: Those are some tactful and practical things that you could share. Maybe what we can do is come up with a list of things that people could be filming.

Heather: I would want to sit here and list them all but it would get boring because I’d have to have long pauses to think about it.

There is a platform waiting for you to jump on and give away information, and clients who are waiting to connect. Click To Tweet

Jamie: One thing that we come across all the time because this is something that I’m shoving down people’s throats. My sister said, “I want to start a YouTube channel but it’s daunting.” I told her, “Get on your Instagram Stories.” “Where do you do it?” Instagram Stories, get on there. Start talking. You don’t have to have a YouTube channel, you don’t have to have fancy editing software, get on your Instagram Stories. The great part about these is you can delete them, you can record it, you can practice, you can delete, you can watch it back. It’s such an easy, almost small little mini editing tool that you can use on your own. That’s a great spot to get on and start giving away free advice. When it comes to the where, location-wise, Heather, you go on walks and you’ve done it sitting on your toilet.

Heather: I have done that and don’t worry, I wasn’t using the toilet except as a seat. I had my big huge bathtub full of flowers for a party I was putting together at my house. I was showing everybody this and happened to be sitting in my toilet. You never even know. You might be doing some Instagram Stories from your toilet or your car or while you’re on a walk. All those things do engage people because humans like stories. People not only get curious about the information you’re sharing but they like to engage with your story. They’re curious. I had a baby and I shared a lot of that on my Instagram Stories and I’ve had a ton of the people following me, reaching out, sending well wishes for our baby. That’s sweet because people get engaged in the story and all of that can be shared. You can be doing this anywhere. That is the point.

Jamie: This was on your business Instagram too. It’s not like you’re not on your personal Instagram sharing your baby, you’re on your business Instagram saying, “Here’s where I’m at life-wise,” and people are becoming invested in your story.

Heather: I cannot take this to a sad place, but my husband’s father passed away. This was shocking. He committed suicide so it was very intense and sad. My husband, who also has a podcast and has a business, he’s been putting this out there publicly because when you have these things happen, you don’t know who is watching these things and who is learning from it. That is great content, not like business-wise because you want to get attention or something but because one, it’s therapeutic to talk about it. Also, there may be people who are dealing with the same thing and connect on those heart-deep levels. He has had so many of his clients reach out who are folks who have had the same thing happen in their family and have had relatives, friends and things like that who have gone through this same cycle. It’s amazing the connections that have opened. Don’t be afraid, even something intense and dark and sad to share. Be open about it because ultimately all your clients are people too. They’re going to connect with you not only for what you do and the amazing work and craft you have going but also for who you are and the life stuff you’re going through.

Jamie: It allows people into a personal space with you. There’s something that we talked about with Max in the episode about Facebook Advertising. He mentioned the term reciprocity. When you give away free advice, people connect with you because they see your face. They believe in the information that you’re sharing with them. They’ve tried it, they’ve watched, they follow it along. When it comes time to book a photographer or hire a wedding planner or move forward with a specific company, they almost feel like, “I should probably go with this person whose stories I watch all the time.” One, because I trust their work because they’re dishing out knowledge on the daily or the weekly.

Two, because I feel like I know them and I feel like I can trust them. I know the sound of their voice and I know what their face looks like. I would be much more comfortable booking this person over a company that I’ve never heard from before, over a company who isn’t offering me free advice. That feeling of reciprocity of I feel like, “I owe it to this company. They’ve offered me all of this stuff and I trust them and I feel comfortable with them. I’m going to book them.” Not only is jumping on stories a great way to connect with your audience, but it’s a great way to get business. Our intention here is not to fool people or mislead them but because you’re being open, you’re being vulnerable. People can see that and they trust you and they will want to work with you.

Heather: You’ll be more than just a nameless, faceless company because, with the world of social media we live in, folks want that personal connection. They expect it. The way celebrities have handled social media and all of that I feel birthed this concept that people don’t want to buy from Susie’s Cake Shop. They want to know Susie. They want to see behind the scenes and see what she puts in her special frosting. That is all something that the audience expects and in a way, is how they become more than just a client but a fan.

Jamie: That is a huge moment right there, they become a fan. One of the main pitfalls that I see people falling into is like, “How often do I need to do this? Do I have to do it every single day?” I shove this down. There’s a florist friend of mine who I’m like, “Get on your Stories.” I did it to Heather. I did it to my sister. I did it to my videographer friend when he was like, “I’m starting a YouTube channel.” I was like, “Do it. I will do whatever I can to support you.” His channel has been live for 1.5 months and he still sends me videos to review before he puts them up. I’m passionate about just put yourself out there and watch what happens but one of the big questions is, “When? What do I do?” There is a girlfriend of mine who is a wedding planner who does this masterfully and I’ve mentioned this in other episodes. It’s Claire Marie Coordination.

Claire jumps on her Stories every Wednesday for Wedding Tip Wednesday. I am a planner. I do this for a living and what do I do every single Wednesday? I listen to Claire’s Wedding Tip Wednesday. To follow along and be like, “Yes girl, preach it,” or “That’s an interesting point.” This is what I do for a living, but I feel invested because I know every single Wednesday, she’s going to come up with something. She’s going to come out and she’s going to share something, a little tidbit, some advice, a funny anecdotal story and I look forward to it. I’m not even a potential client. If you are consistent and you pick one day a week or one thing that you want to commit to, it doesn’t have to be big. It could be small, just one thing and make it the same day or around the same time, whatever that happens to be for you. Whatever goal that is, that’s the “when” because then people will look forward to it.

Heather: That’s key is within the audience you have built that consistency and provide them guidance of when to look for you. With you having a video come out every week, your fans know what’s going to be there and they’re watching for it. Once you get the momentum going, it builds excitement and anticipation for what you have to share with your community.

 

Jamie: One of the biggest pain points that many people come across with this concept of giving away free information and I know we keep saying the term free information. We’ll get to what more of those things could look like. It’s why would I give away my best stuff? Because it would remove people from wanting to hire me. We’ve touched on a couple of points, but you don’t watch a baker frost a cake in a time-lapse on Instagram and then immediately go, “I’m going to make my wedding cake because I watched the time-lapse.” You are going to gobble up that time-lapse the way that God intended it because it’s fascinating as heck. You’ll picture that baker making your cake and wonder if they’ll make your cake into a time-lapse onto their feed one day too. You become invested in the storyline of that baker and then envision your cake being frosted by the baker. That might be a rabbit hole explanation for that, but you don’t look at a photographer’s gear and think, “Cool, I’m going to go out and buy all that stuff and become a photographer.” You know more information about the person. They’re sharing tidbits and then you become more invested in who they are and what they’re doing. That’s the why.

Heather: I was going to say, also, if you’re concerned that giving away little bits of information is going to take away from your sales, the reality is some people are going to scour the internet and find tidbits of information all over the place and pull it together and make a plan themselves. They’re going to learn to frost the cake and that’s okay. Those people are going to tap the resource that way, but there are a lot of other people who are going to connect with that information, totally think it’s amazing, and then want to connect with you further.

They’re not interested in learning to handle the cake and they don’t have the gear to do it. They’re going to come to your bakeshop and buy the cake. Realize that because some of the folks out there, these people out there who are going to be what we would call freebie-seekers in the free sample world. They will come by and have a snack and they’ll walk away, but it still leaves that goodwill out there that in the future when they do want to buy a bar to have in the car on the way home from work, they’ll go, “That Clif Bar was pretty good. Maybe I’ll go with that type.”

Jamie: Think about what we do for a living, Heather. We’re wedding planners. I plan my wedding without a wedding planner. 

Heather: I did as well.

Jamie: You don’t need a wedding planner, but people are still hiring us. People are still coming to us because there are the people out there that will do it themselves and there are people out there that want to hire you. They just don’t know you yet.

Heather: That’s exactly who they are. They don’t know you yet. If they’re the right client, they’re going to connect with everything you’re sharing. That’s why putting yourself out there in this way is important. If it’s someone like Jamie or myself, then maybe I can speak for myself. I can’t afford to hire a wedding planner at that given time, otherwise I would’ve done it. I knew it was a smart decision. I couldn’t quite any up the cash at the time.

Jamie: We had no money when we were planning our wedding. We couldn’t afford a planner. That’s why I threw myself into it and I developed a little something business-wise afterwards. There’s a reason that professionals exist in every capacity because somebody needs them. The way that you make yourself stand out is letting people know you first.

Heather: I’m going to say on a personal note, at a personal level, you don’t have to keep yourself reigned in. I don’t think that the world works in the corporate isolation from your personal life anymore, especially in something as personal as a wedding. Your clients want to feel comfortable with you. For me, sharing with my clients or potential clients, I tell them, “You should feel comfortable and have good vibes with any vendor you’re hiring.” You are including them on an intimate special day that is momentous in your life. You do not want to have someone there that you do not feel 100% comfortable with because that’s not going to help you relax and enjoy your day.

Jamie: It’s funny, every time I have a potential client phone call, I always end it with that same thing. I always say, “Make sure you find someone whom you enjoy spending time with. Make sure you like the sound of their voice. Make sure you enjoy them as a person. Make sure you feel understood and heard. Make sure they fit in your budget but make sure you like them.” These are already highly emotional times, whether exciting or stressful. You’re going to want to surround yourself with people you feel confident in, you feel confident in their ability to get stuff done and you like them. This is already emotional so why pick someone who’s going to annoy the heck out of you? 

If you want to build a following for your business, get on your Instagram Stories. Click To Tweet

Heather: For the flip side of that, those of you who are in the industry, keep that in mind that there’s a butt for every seat, Jamie likes to say that one. It’s true in this capacity that you may not be everybody’s cup of tea. I’m not everybody’s cup of tea. That’s fine. The people who like me, love me and the people who don’t like me, they can hire someone else. That’s okay because that’s life. By opening yourself up, sharing what’s going on in your life a little bit, being genuine and not stiff like a corporate drone in your business is key. What I wanted to ask you, Jamie, because you’re the video pro over there is, how do you make the amazing videos you make and what are some pro tips you have?

Jamie: To be clear, I make YouTube videos once a week but I am struggling to get on my Stories. I’m sharing all this information and the avenue that I choose to share information for free is via YouTube. I do struggle with getting on Stories because I feel like I’m repetitive. I’m like, “I shared this on a video, but I’m going to get on my Stories and talk about it. That’s a personal hurdle that I need to get over.” For anyone who’s reading and they’re like, “I never see Jamie on her business Instagram.” I know I’m working on it. It’s a hurdle. One thing I will say is there are a couple of things that I tend to notice when watching other people’s stories or watching other YouTube videos or things that I hyper-focus on when I’m creating videos. I can speak to it from a YouTube perspective, but this does apply to Stories as well.

When you are creating these videos, make sure there’s no light behind you. Make sure you are not backlit. Also, make sure that your fingers are nowhere near the microphone because you don’t want to record a great story and then listen back to it because your thumb is covering the microphone hole or because you rested it on top of the counter and the sound comes out all tinny. Make sure that your sound is good or as good as you can get it. That also means don’t do it in a loud space. Don’t do it in a space that’s going to be distracting or that someone might be like, “I wonder what’s happening behind them because that sounds like a car crash is going on.” Make sure your face is well lit. Make sure your sound is clear and easy to understand. Another little tidbit is, now that I say it, Heather, you’re going to hate me for doing this.

Heather: It’s probably something I’m doing wrong. I’m making notes on all this because I’m like, “I don’t know what I’m doing,” but I do it anyway and that’s the key. I try to get out there.

Jamie: There is this sound that people do with their tongue all the time and it’s going to drive everybody crazy and I’m sorry. The little like “and.” That’s ASMR.

Heather: Sorry guys, I do this and I know it. If I’m lying or saying something that I’m not 100% confident in, this is my tale. I go, “Hmm,” I do like a hum and he’ll be like, “You’re not confident in that one.” I’m like, “Shut up.” You’re going to know all these things.

Jamie: That clicking noise is a pretty clear sign of someone almost over-performing. Maybe that’s not quite the right way of putting it, but someone who is not confident in what they’re sharing or it feels a little uneasy that clicking noise will come out much more. At this point, I’m sure there are a couple of people reading who are like, “Now, I’m scared and I never want to get on my Stories.” If you click for the first five months of you putting up Instagram Stories, it’s better to do it than to not do it. It is one of those things. Listening to people’s stories when they do it repeatedly for one, it’s obnoxious with that audio quality. Two, it doesn’t speak to your confidence.

Heather: I’m never going to be able to talk again.

Jamie: I don’t think I’ve ever noticed you doing that. If that helps. The way to overcome that is to practice. My channel is still small in comparison to many other YouTube people out there. I’m not saying that I’m a professional at this. I’m in the process of growing and I may be further along than a couple of other people are. That’s why I’m sharing my experience, practice. Before I started my channel, I had an alarm set on my phone for noon every single day. My alarm that would go off would say, “Film something for one minute.” Whatever I was doing, I would stop. I would pull out my phone and I would record myself. I would talk to the camera. I have much footage of me being stupid. It will never see the light of day. It’s dumb. It’s ridiculous. No, get out of here. That’s not happening. Fine. Only if you share some of your blue school spirit lipstick.

Heather: I need to find a photo of that. I will and we’re going to find one of these videos and everyone’s going to enjoy all of these treasures.

 

Jamie: I’m sure I kept at least some of them, but the practicing and then the watching it back and listening to see if you make weird noises or you do something weird with your face. One, it will educate you and two, it will help you to correct those things. Three, you can watch your progression, you can watch how much you’ve grown and you can learn from watching your videos back. If you’re hesitant to jump on Stories, grab your phone and start talking to it. You might look a little crazy if someone walked into the room but you could play it off, “Jamie told me to do it so I talk to my phone.” If you keep practicing, you will get better. If you go to my old videos on YouTube, they’re so bad. Only with practice and being at it for years, I can look back at those and I feel bad for the people that watched those, but I feel much better about the people who watch them now. 

Heather: I feel like you’re talking directly to me. One of these days, I’m going to get my video game together. It’s not my video game. I have no skills in making video games, but my ability to make videos to the level of Jamie, one of these days, I’m going to achieve that.

Jamie: No, you don’t have to do that. You’re cute to say that. Thank you. I appreciate the compliment. What I want to do is I want to make everyone leaving this episode feel like, “Get on your Stories.” It doesn’t matter. Make sure your lighting is good. Watch your audio because those things can be distracting if they aren’t done well. Other than that, get on your Stories and start sharing things. We should probably wrap up with a couple of ideas of what people could potentially share so shooting out a few. What do you think?

Heather: That’s a great idea. I like to share things that I repurposed from the blog. That’s something that for me is simply because we do a lot of written content on our website. I repurpose that into a short little Instagram Story, snippet or even, I’m trying to make some videos but I’m going to have to go back and check the audio and the lighting quality and stuff. Taking content you already have, which sometimes you may not even realize you have this content. Perhaps it’s a little guidebook you give to a new client. If you’re a photographer, maybe you go over some hints of what to wear that will pop at a certain park or something like that when you book a session. You could hop on Instagram Stories and share a few of those items as tips. In itself is content you’ve already created and is sitting there somewhere maybe on your website or maybe in your backlog of materials. You can pull little snippets out of that and use it as content and you don’t even have to work that hard.

Jamie: You could either take the preexisting things from a blog or a video like I should be doing. I should take information from my videos and share them on my Stories. I’m not a professional at this. I’m a work in progress. Another thing that you can do is think about frequently asked questions. What are the questions you get asked all the time? I know as I’m saying this immediately you’re like, “I get that question a lot.” Write those down. Use those and create a highlight on your Instagram, Frequently asked questions, and store all of them there. When people come to your Instagram, you have them already sitting there waiting for people. Maybe you’ll still get some DMs asking the same questions and you can either politely turn them to your highlights. It will address questions before they become another message or new DM, which is a great option.

Another thing is, how I styled this and how I style a flat lay for an invitation. It doesn’t matter. My guess is 90% of the people watching your Instagram Stories are not going to go out and style a flat lay for an invitation. They’re not going to. What they might do as then put something together because they’re inspired by what you’ve done and taken a pretty picture of whatever that happens to be. For example, I did a DIY Garland video forever ago on my channel and someone tagged me on Instagram. They made a Christmas garland following that tutorial. It had nothing to do with their wedding. They saw it was inspired and created something out of it. Think of something that you can create and share with people. A florist friend of mine showed all of the mechanics and all the different flowers she was putting together in centerpieces and then showed the final result. No one’s going to go out and buy all those flowers or copy exactly what she’s created but they’ll be invested in the storyline and want to see the finish of it. Those are a few ideas. Can you think of any more, Heather?

Heather: Yes, I think leveraging your audience. If you already have a following or say you even have a client list of folks you’re working within the next year, ask them. Send a survey out and find out what they want to know or what they think would be interesting. If you’re brand new to this and you don’t have those folks to survey, then I would recommend finding folks who are your avatar. Maybe going on Instagram and looking for folks who seem to fit the bill of the person you’re trying to find as a client and maybe shooting out a few messages going, “I’m a wedding planner. I’m getting my business started. You seem like my ideal client and I wanted to reach out and see what challenges you’re having in your wedding planning process. I’d like to answer them on my channel. I’m not trying to get your business or anything, but I just want to know so I can do a better job for my clients in the future.” Who knows? You may end up with a client from that as well, but at least you’ll end up with some leads of topics to discuss on your Stories or in your YouTube videos or whatever format you decide to share content.

Jamie: That is much gutsier than I think I could ever be. I don’t think I could ever DM somebody for information like that. 

Heather: I’m gutsy, Jamie. You know how I met you. I was like, “Let’s hang out. Let’s talk. Let’s do wedding things and be friends.”

Jamie: Because she’s gutsy that’s why we are here. If you happen to and maybe the thought of that freaks you out a little bit, I know people are reading who are like, “That’s my jam. I will do that. I’m into it.” There might be people like me who go, “I can’t do that. No way. Google it. Jump on Google, find articles and get inspired by them. Don’t copy their ideas necessarily.” Heather, you do a great job of this. You say, “I was reading an article and here are my thoughts on it.” You don’t have to invent content from scratch. It’s already out there. You can comment on someone else’s article or someone else’s story or someone else’s post and share your opinion on it. It’s about making sure that your potential clients and your followers get to know who you are because at the end of the day, that’s going to set you apart from the other people who are not doing this. 

People not only get curious about the information you're sharing; they also like to engage. Click To Tweet

Heather: That’s it. She’s hit the nail on the head. Pay attention to Jamie. She is wise. Get on your Stories. Don’t make a clicking noise as I do. Don’t be like me. Be like Jamie.

Jamie: Jamie, who doesn’t get on her Instagram Stories? It’s fine. I’m committing to do it. I’m going to do it. It’s going to be fun. 

Heather: It’s going to be a 2020 goal.

Jamie: I’m going to get on my Stories more. I’m going to do it. It’s going to happen. Hold me accountable. If I’m not on my Stories, call me out. 

Heather: Now, you’re going to have to do it. Thank you so much for reading and we hope you have a lovely day.

Items You Can Share with Your Audience for Free:
– Tutorials & “how-to” videos
– A list of resources that you recommend
– Frameworks or checklists
– Behind-the-scenes content
– Beginner’s guide or cheat sheet
– The tools you use
– How to prepare for using a service like yours
– Advice, guidance, & best practices
– Timelapse of your craft
– FAQs
– The progression of a single project